Have you decided that it’s time to get your business set up on Facebook?
Are you wondering exactly how to get started the right way?
Facebook now has over 25 million small business pages and it’s no coincidence that this number is so high. When used properly, businesses can craft a solid return on their Facebook investment.
A few regularly cited advantages to having your business set up on Facebook include brand awareness, brand positioning – being able to showcase your services to the right people in the right way – and customer loyalty.
Connecting with your customers on Facebook means you are essentially meeting them in their own personal networking spaces. When a sound marketing strategy is executed, this often alleviates the buyer perception of selling and promotion.
Here’s a few more statistics on why you should get your business set up on Facebook and if you haven’t already, stand up and take notice of it’s potential:
- 1.23 billion monthly active Facebook users
- 757 million people log onto Facebook daily
- 4.5 billion likes generated daily
- 5 new profiles are created every second
- Photo uploads total 300 million per day
- Average time spent per Facebook visit is 20 minutes
- 1 in 5 page views in the United States occurs on Facebook
- 42% of marketers report that Facebook is critical or important to their business
Without question, there is still an opportunity to be found in using Facebook for business. In order to take the first step and get your business set up on Facebook, its best to understand all the major components of a Facebook page.
Here is a quick outline of what can be, and should be, customised on Facebook to establish your business presence.
Business Set Up On Facebook – 5 Essentials
- Page name – Include your business name and a few descriptive words, so that your page appears in more search results.
- Cover photo – Create an attractive and appealing graphic that promotes your services and entices people to want to find out more.
- Profile picture – Using your business logo is fine. Alternatively, use a picture of the people behind the business, so that customers can put a face to a name.
- Tabs – Tabs are extra pages that visitors can open. They can be built for a wide range of purposes, such as: free downloads, conducting surveys, selling products on a store page, exclusive information and resources, or promoting your company blog.
- Information – Within your page Settings, you can specify your key business information, such as: contact details, opening times and business category/type.
It is also important to have some business content available on your Facebook page, prior to launching your presence. Your Timeline displays all your Facebook updates, posts and uploads into chronological order.
It will look something like this:
You can add text, images, videos, questions, promote your blog posts and share other website content.
If you copy and paste a web page URL into the Status Update box, then Facebook automatically grabs the title, image and description of the web page and displays it on your Timeline. This makes it quick and easy to share content from websites, as well as having the option to customise all three if needed.
Once your business is set up on Facebook and you’re happy with the aesthetics, then it’s always a good idea to invite all your existing contacts and customers to ‘Like’ your page to kick-start your campaign.
You can easily invite contacts from a wide range of email sources using the Invite Email Contacts tab under the Build Audience button at the top of your page.
You should now have a good understanding of the potential Facebook could have on your business and what is needed in order to establish your Facebook presence.
Maintain a good content strategy and remember to always provide consistent value to your customers. That way, they will continue to engage with your business and your marketing potential will continue to strengthen.
Have you made the decision to invest in Facebook marketing? What questions do you have about getting started? Let me know in the comments below.