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Looking to develop a content marketing strategy for your business?

If your business is already investing time and resources in leveraging content marketing to meet corporate goals and objectives, then having a content marketing strategy in place is critical.

Why Do You Need A Content Marketing Strategy?

Simply put, without a content marketing strategy in place, you’ll have no direction or focus for your efforts. There would be no road map that outlines your plans, with no metrics or milestones to assess or report.

…and ALL marketing should be measured.

Not only do you need a content marketing strategy, you also need to document it. Businesses with a well documented content marketing strategy:

  • Are far more likely to meet content marketing goals and objectives
  • Feel more secure with every aspect of content marketing
  • Believe their content marketing tactics are more effective
  • Are able to justify spending more of their marketing budget on content marketing

Content Marketing Strategy Overview

Content Marketing Strategy Channels and Formats

Image courtesy of: Altimeter

Paid

  1. Print (e.g. Newspapers, Magazines)
  2. Radio
  3. TV
  4. Social Media Advertising
  5. Mobile Advertising
  6. Native Advertising

Owned

  1. Print (e.g. Collateral)
  2. Websites
  3. Microsites
  4. Blogs
  5. Online Communities
  6. Digital Media Center
  7. Press Room
  8. Email
  9. Webinar
  10. eLearning/Online Training
  11. Physical and Virtual Events
  12. Mobile

Earned

  1. Facebook
  2. Twitter
  3. YouTube
  4. Vine
  5. LinkedIn
  6. Google+
  7. Pinterest
  8. Tumblr
  9. Q&A Sites (e.g. Quora)
  10. Slideshare
  11. Instagram
  12. Wikis
  13. Review Sites (e.g. Yelp, Trip Advisor
  14. Media Mentions
  15. Online Communities (e.g. Inbound.org, GrowthHackers

Text

Short-Form

  1. Email/Web Copy
  2. Articles
  3. How-To’s
  4. Q&A’s
  5. Testimonials
  6. Newsletters
  7. Press Releases

Long-Form

  1. eBooks
  2. White Papers
  3. Case Studies
  4. Playbooks
  5. Guides
  6. Directories

Micro-Form

  1. Facebook Posts
  2. Tweets
  3. Blog Comments

Graphic

  1. Infographics
  2. Photos
  3. Slide Presentations
  4. GIFs

Audiovisual

  1. Narrative Videos (e.g. Vlogging)
  2. Interviews
  3. Video Demonstrations
  4. Webinars
  5. Podcasts

59. Apps/Games

Whether you are making a traditional mobile app or an iOS / Android game, content marketing strategy is a crucial step on the way to success. You can read learn more about planning and marketing mobile applications here.

Expand Your Content Marketing Strategy

Focusing on a narrow range of content marketing strategy channels and formats will mean your limiting your reach and audience. You have to get the mix and variety right for you business.

What are the most successful content marketing channels for your business?

Which content marketing channels do you want to expand into next?