After you finish writing your blog post, your work has only just begun. It is foolish to think that, even though your article might contain the worlds most compelling content, just posting it to your blog will gain readership. You need to actively promote new blog posts so that people have a chance to find and read them. It can take a while for you to build up your email and RSS subscribers, so in the meantime, you will need to be more proactive.
Here are all the things I do after I publish a post to ensure it reaches people.
1. Share to Twitter
I manually share the title and blog post link to Twitter and include relevant #hashtags around the article topic.
2. Share to Facebook profile, page and groups
A good tactic is to copy and paste the URL of your blog post into Facebook and then upload a custom image instead of the default image pulled from your web page. This means you can craft specific messages to your Facebook audiences. There has also been hints (perhaps conspiracy theories?) that EdgeRank holds less weight with 3rd party sharing tools like Hootsuite than if you post direct. I have no idea if this is true or not…
3. Share to Google+ profile and page
I add some commentary to introduce my article and add a call to action when sharing my blog posts to my Google+ channels. If you are a member of Google+ communities, then you can share it in those too.
4. Share to LinkedIn profile, company page and groups
Similarly to Google+ and Twitter, I promote new blog posts to my LinkedIn profile, company page stream and LinkedIn group. I also share it to wider LinkedIn groups that are relevant to the article topic, posting either in the discussions or promotions tabs, depending on the different group rules.
5. Pin any blog images to Pinterest
Pinterest has proved to be a good traffic generator. I nearly always use an image or video for all my articles, tutorials and reviews, which I then Pin in a few seconds using the Pin It button on my bookmarks bar.
6. Share to “lesser” sites, such as Digg, Delicious, Reddit, Quora, StumbleUpon and Google Bookmarks
I call these “lesser” social networks because although I have profiles on all of them and frequently share new content to them, I typically have no other activity and get very little traffic. It only takes me a few seconds to post to each one, so I include it into my routine when sharing new blog posts. I would imagine that you might have a very different list of “lesser” sites or networks that you could include, depending on your industry or niche.
7. Share to Inbound.org
I think of Inbound.org like a glorified Reddit. It basically does the same thing, but looks a lot better and has a few additional features to avoid link spamming.
8. Add to JustRetweet.com
JustRetweet is a kind of incentive based community sharing network. People upload their article or message, then select the amount of credits they are willing to offer for people to share the content. You get rewarded for sharing other peoples content on Twitter, Facebook or Google+ and have to offer your credits back to attract people to share yours. One features that makes it worthwhile is the filter option that allows you to only promote the message to JustRetweeters with a certain volume of following, so it avoids new account spamming.
9. Share to BizSugar
BizSugar is a great place to find and share content that small business owners, managers and entrepreneurs care about, without all the noise. It has a typical voting system to curate content through the wisdom of the crowd.
10. Add to email calender
I have a monthly newsletter [the sign up box is just there on the right! –>] and I like to include content that my readers deemed were the best resources I created that month. If my blog post has been widely received and engaged with, I will likely feature it in the newsletter to maintain its momentum.
11. Spin and schedule using Hootsuite
I promote new blog posts more than once to Twitter using Hootsuite. This is because it is easy for followers in different time zones, with different levels of Twitter “noise” and on different schedules, to miss my tweet. It could only appear on there streams for a matter of minutes or hours, so I like to rewrite the tweet headings and call to actions and then schedule the new message to be posted once every few days throughout the next few weeks or so.
12. Submit to EzineArticles
EzineArticles is notoriously strict on quality guidelines and link-spamming. This does mean, however, that articles that are accepted are of a certain quality and reach a wide audience of influencers. It might take some time to edit your blog post to meet their requirements, but it can be well worth the traffic and exposure. Don’t forget to make sure you publish the original post on your blog or website first!
13. “Listen” to the social landscape and share directly to people who are looking for it
Listening can be one of the biggest traffic generators out of my list for promoting new blog posts. Software like BuzzBundle enables you to listen to the social world by entering keywords around the topic of your blog post. BuzBundle then fetches all the content throughout forums, blogs and social media networks that matches these keywords for you.
Within these results, there are usually loads of people asking questions or looking for information around the content that I just created (my keyword and content strategies tell me beforehand that there is demand for what I’m writing!). Reaching out and engaging directly with these people across the range of social spectrum’s not only widens my scope, but places my content in places where people are already looking for it.
This might sound like a lot of steps. Well, it is! I tend to initially spend at least twice the amount of time promoting new blog posts than it took to write them. But that’s just the start. I like to revisit old posts and keep promoting them every so often, so that good quality information is not being missed when it could be useful.
Once you have all of these accounts and processes set up and in place, running through my entire process won’t seem that daunting. And it’s not like you have to to learn to use every social network at once. Take your time to find your way around which syndication paths are most relevant to you and your blog.
Promote New Blog Posts: Questions?
If you have any questions about these tools or how you can enhance your blog post promotion, please share it in the comments below. Is there a tool or service that I missed and could be useful to me?