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You need to do more than just promote your business on social media. One of the most important things you will ever be involved in while networking online is social media engagement.

This gets people talking, liking and sharing on their own profiles and pages. It is really easy to fall into the trap of just promoting your business, but you need to make sure you are communicating with your connections.

Not convinced that social media engagement is crucial? Here are some of the benefits of engaging with your audience on a daily basis.

Build Networks and Connections

The extra communication while effectively implementing social media engagement helps you to build networks and connections.

This is more than just sharing something on your own profile. You need to communicate on other people’s pages, and reply to other people’s tweets. This shows that you are interested in the things that other people have to say, and encourages them to check out your own profile and feed.

Connections like this go a long way for you. It will open the chance for them to share your content with their own followers. Their followers see that it has come from you and then check out your own page to see if you have anything else interesting. When they realise that you do, they’re more likely to start following your feed, and will share your content with their friends and followers.

Offer the Best Customer Service

Social media engagement is also about connecting with the people who follow you. Facebook, Twitter and other platforms make it very easy for people to leave a quick question or share their complaint.

These are there for the world to see, but it also gives you the chance to show off your customer service skills. You get the chance to show you care about their negative experiences, or want to answer their questions to help them.

When you offer helpful customer service, people get a good vibe from you. They have more trust and are more likely to become first time buyers.

People get to see that you will act in a professional way when complaints come in and try to resolve them. They also see that you’re responsive, answering questions quickly and demonstrating a desire to want to help your potential and current customers.

Good customer service also leads to more people recommending you. People love it when they are treated fairly by businesses, especially when they receive quality products or services at the same time. Your name will be the first to come up when someone asks your previous customer for recommendations for something that you offer.

Build Loyalty and Gain Repeat Business

Social media engagement with existing customers and clients is also a great way to build repeat business. If a customer has a complaint, answer it quickly and resolving it is more likely going to get them coming back. They see that you do care, and are willing to help them.

It leaves a good taste in their mouth, and they will recommend you to others because of how you turned a negative experience into a positive. Of course, this isn’t going to happen with every single client or customer who has a problem, but it will prevent all the negative experiences remaining negative.

Social media engagement also keeps people talking about you.

This is often the best way to keep them remembering that you do exist. After all, people’s news feeds will be full of posts from their friends, family members and other businesses that they follow or like. It will be difficult to stay on track unless you’re willing to engage and stand out from the rest.

Quick Tips for Social Media Engagement

So, what do you need to do to engage with your customers or clients?

The first thing to do is to stop just posting about your own content. It’s important to ask questions and share things for fun, while remaining on topic. Get people talking about you and your posts. Encourage them to share the things you post, comment on your status updates and recommend them to others.

You can also engage outside of your own profiles, which is a great way to gain more followers and likes while being exposed to new audiences. Comment on other people’s status updates, especially those that are somehow relevant to your business. You could offer a link to a product that helps to solve a problem that someone else has, or you may have written an article that answers a question in detail.

Social media isn’t just a place for posting links to your website, articles, products or services. It is a place to communicate with others.

The keyword in social media is social.

It’s time for you to use social media to your advantage and think about your social media engagement practices as a means to help your business succeed.

Are you guilty of slacking on social media engagement?