Establishing the benefits of social media within your business is likely the first concern before thinking to undertake the implementation and execution of a sound campaign. With this in mind, I have summarised the main benefits social media could bring to…
A challenging task for any business that actively campaigns within the online space, is integrating social media strategies to align with their specific and wider objectives. Many businesses do not realise that all their social media strategies should point to…
I frequently notice some fundamental mistakes many businesses are making when introducing social media into their marketing models. The primary mistake I have witnessed is the lack of cohesion between their social media campaign strategies and their business objectives. When…
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