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There is little doubt that social media has played a large role in helping to shape businesses around the world. However, it takes more than just having a presence on …

There is little doubt that social media has had a powerful impact on how we do business. From large corporations all the way to entrepreneurs running their own websites, the …

Running a successful online business starts with your drive, passion and determination to succeed. While most people do possess these qualities, there are certain aspects that will separate those who …

For entrepreneurs and small business owners, learning to write marketing copy that generates new leads is vital to building a customer base. Effective marketing copy is arguably one of the …

Social advertising is everywhere. Social media platforms are perfect for showing ads because of the vast audiences they contain. Getting the word out about your business using social advertising is …

The latest of the ‘big’ social media networks, Google Plus, is one of the most feature rich platforms available and a great asset to any business active in social media. …

You know that social media is important for your business. However, you need to make effective use for it. Social media sharing is one of the most important parts of …

You need to do more than just promote your business on social media. One of the most important things you will ever be involved in while networking online is social …

You might have read my articles on my first week of blogging (here), or my first 30 days of blogging (here) since relaunching this blog. Well, now it’s time to …

Do you aspire to create the perfect social media post? We all wish that we could unlock a magic formula that would enable us to create the perfect social media …

There are some fundamental content marketing best practices worth noting if you are actively using this strategy. These are tried and tested rules that every business should adhere to if …

Do you use Pinterest to help market your business? Have you realised any business value from using Pinterest? To make Pinterest work as an effective tool for your business, consider …

Facebook for business is becoming less and less attractive with the organic reach of fan page’s being regularly chopped down. There is, however, still potential to be found in using …

Sometimes, a few entertaining social media jokes are just what the doctor ordered to brighten your day. I’ve scoured the web to find a collection of 20 hilarious resources based …

Social media networking is widely used by the masses for 2 main purposes: For entertainment For solutions Entertainment is quite straight forward. You only have to look at the stats …

Every business uses a sales funnel. A sales funnel is the predetermined journey people are taken through before becoming your customer. It can also be referred to as a sales …

Knowing how to identify potential marketing opportunities can be the difference between loyal long-term customers and more underwhelmed members of the general public. This might sound very generalised, but it …

Are you considering whether or not to embark on a Facebook advertising campaign? Wondering if the rewards outweigh the costs? The first thing to consider is why you are thinking …