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For those who are starting out with their own business, there are many things to learn along the way when it comes to effective marketing. All too often, many new …

Thanks to changes in Google algorithms in recent years, the approach that many entrepreneurs and small online business owners have taken in terms of reaching new customers has altered towards …

Everything in marketing should be tested in order to continually refine and improve the performance of the campaign components. One popular method is called AB testing - sometimes called split …

Online marketing is getting more and more difficult to establish the true value it brings to businesses. This is not due to the ability to measure performance - the emergence …

If you don’t use social media to engage with people, then you haven’t understood the real value of social media marketing. It’s now all about building relationships. Social engagement creates …

Customer service ultimately defines what a customer thinks of your company. It includes how people interact with your company and employees, how they remember the whole purchasing process and how …

Social media can be the perfect medium for delivering effective customer service. But you have to know and understand what best practice is, as well as continually practice and develop …

No matter the size of your business, if you participate in marketing then you need to have various forms of marketing documentation in place. It doesn’t have to be complicated, …

Marketing design considerations need to be made whenever you invest in marketing campaigns. There are six main aspects that you need to focus on at all times and if just …

Some social media manager blunders are “natural” - happening while operating with a lack of knowledge and understanding. Some happen even though a social media manager knows their doing it, …

Any business with an active online presence will benefit from using effective social media tactics. As more and more customers are using various social media platforms, you need to participate …

Many B2B social media tips are strictly time-based and have become obsolete quicker than some tech startups of recent times. The world of social media is constantly changing and it …

Have you clearly defined your marketing vision? It’s paramount that you have a crystal clear marketing vision. It goes without saying that if you don’t know where you want to …

Getting active in online communities is a good way of expanding your blog network. However, you need to expand through the right communities for your business or niche. This involves …

Although link building has acquired a bad name thanks to poor quality, spam-type postings; good quality, carefully positioned links can still be used to optimise a website to rank better …

If you’re using content marketing for your business or personal goals, then you will understand that it’s not easy to master and certainly not an overnight solution. The truth is, …

I’ll assume you have done your research and planning and created a content marketing plan. That’s a great first step, but now you need to stay focused on it. It’s …

Content marketing is one of the most effective means of reaching out and finding an audience most likely to purchase your products or services. However, there are certain marketing limitations …