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The state of social media will continually change, just like all popular technological advances throughout history. But what has the state of social media to small businesses looked like in …

This post will outline exactly what I’ve done to establish a blog in 30 days after relaunch. I wrote a post on my first 7 days of blogging called How …

Social media quotes are a great source of content to share with your audiences. Using an established expert’s viewpoint can also provide substance to complement or reinforce your argument. People …

There’s been some quality social media marketing articles this week in the run up to Christmas. Each week, I’ve been taking note of the best posts and adding them to …

What all the hype surrounding social media, the reality is that your social media campaigns are only as effective as the people managing them. That got me thinking - some …

Social Media Manager traits are distinguishable qualities that you should look for when hiring any social media professional. Establishing whether a candidate has desirable characteristics before representing your brand is …

The Social Marketing Infographic below represents two different angles some social marketing professionals tend to take with clients. The villain either doesn’t understand social marketing enough, or is trying to …

Research and planning is an essential phase of social media strategy development. Without having the appropriate knowledge available to leverage in making accurate and viable decisions, future actions will be …

I’ve been reading some great social media marketing articles this week. I have bookmarked the very best I’ve come across so that I can share them with you and give …

Social media branding is important in order to distinguish your accounts from the many millions of others and enable followers to instantly recognise and relate to your profile. With so …

Social media job titles are notoriously diverse. Less than 20 years ago, social media marketing roles didn’t exist. It was in 1994 that Geocities created the first social media network …

Your strongest quality in life - do you know what it is? This could take you some time to think about… It never even occurred to me until having a …

Social media strategy is crucial in order to design and execute successful social marketing campaigns. It establishes appropriate actions designed to meet your objectives, while defining how each action should …

I read a lot of digital marketing articles. A hell of a lot. I thought that I would start to make a note of the best digital marketing articles I …

A day in the life of a social media manager can be very hectic indeed. With the amount of social networks now available as viable and effective marketing channels, a …

I’m going to explain exactly what I did within my first week to relaunch a blog and provide as many insights as possible on the effectiveness of the different tactics …

It’s imperative that you have your freelance contract in place before taking on any new projects. Demonstrate to your clients that you are professional and organised, as well as proactive …

A great social media manager is, as Ron Burgundy would say: “The balls“. It’s an undisputed fact that every business needs to be active in social media. The ever-changing demands …