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After you finish writing your blog post, your work has only just begun. It is foolish to think that, even though your article might contain the worlds most compelling content, …

Social Media is a powerful tool for businesses to directly interact with fans, build relationships with customers and keep people in the know about their business developments. Businesses are commonly …

Before launching a social media campaign, there are many important considerations to take into account. Thorough planning can can have a dramatic impact on the effectiveness of your launch strategy …

I’ve been using Hootsuite for years now, both for personal use and for managing various campaigns for clients. To quickly summarise, Hootsuite is a social media management tool that allows …

If you’re setting up a blogging website, especially on somewhat of a budget, it will be cost-effective to buy a premade WordPress blogging theme and customise it to your needs. …

Hootsuite Assignments is the latest extension release for Chrome by Hootsuite. The team at Hootsuite describes this feature as: “The Assignments for Chrome extension lets HootSuite Pro and Enterprise users …

Website security is serious business. Knowing how to maximise your WordPress security can be the difference in losing your business or ruining your reputation. The rise in compromised websites has …

The social media manager is becoming the go-to person for businesses who require assistance with their online marketing efforts. Its no secret the impact hiring a social media manager can …

Knowing powerful LinkedIn tips can be a strong asset to any business or professional marketing on the platform. LinkedIn is growing and continues to be a strong source for new …

Why perform any sort of data analysis if you’re not looking at the correct data, right? Google Analytics is the most commonly used data analysis tool to track and measure …

Emails are far from dead. In fact, they have always been a key component to businesses and marketers alike. And my guess is they always will be. The key promotional …

Here’s a very simple idea. One that is easy to understand. Be human. But what does that mean for digital marketing? Here are four reasons why your digital marketing should …

Throughout my experiences in social media, I have gathered some useful insights which I believe could help businesses and startups avoid some common mistakes. I have compiled a list of …

Learning how to save time and minimising work loads is a no-brainer for any business. When it comes to managing social media campaigns, using these tips can be beneficial in …

Just over a month ago, Twitter ads launched which allow individual users and small businesses to access this paid advertising platform. Even though the tool is at its earliest stages …

Does micromanaging your social media campaigns have a positive impact on their effectiveness? I’m sure you have read the literature on why micromanaging employees generally has a negative connotation. The …

LinkedIn Today was launched over 2 years ago as a newspaper to summarise the daily business news. Channels is the most notable addition to LinkedIn Today since its inception, due …

Content marketing success relies on a few fundamental practices. Let’s back up a bit first… Despite your attempts to engage website traffic by using other well-known sales and marketing techniques, …