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Throughout my experiences in social media, I have gathered some useful insights which I believe could help businesses and startups avoid some common mistakes. I have compiled a list of …

Learning how to save time and minimising work loads is a no-brainer for any business. When it comes to managing social media campaigns, using these tips can be beneficial in …

Just over a month ago, Twitter ads launched which allow individual users and small businesses to access this paid advertising platform. Even though the tool is at its earliest stages …

Does micromanaging your social media campaigns have a positive impact on their effectiveness? I’m sure you have read the literature on why micromanaging employees generally has a negative connotation. The …

LinkedIn Today was launched over 2 years ago as a newspaper to summarise the daily business news. Channels is the most notable addition to LinkedIn Today since its inception, due …

Content marketing success relies on a few fundamental practices. Let’s back up a bit first… Despite your attempts to engage website traffic by using other well-known sales and marketing techniques, …

Social media in the education sector has became popular and proved to be useful and successful. Students’ associations and Universities use social tools wisely to keep the community together, share …

Choosing which social media platforms are best for your business is usually the first step in creating successful campaigns. Instead of listing why each of the 7 biggest social media …

The most common question every business owner and marketer asks themselves regarding Facebook pages is: “How do we get more Facebook likes?” Although the total numbers are not as important …

A Social Media Manager will use the web differently to traditional marketing philosophies. Social Media is a trendy term to describe a new kind of mass media. It involves both …

Content should always be used as a strategic tool to attract and convert business attention. Having an end-goal in mind before spending time and effort creating content for your business …

LinkedIn has made it easier than ever to connect and collaborate with fellow professionals and industry figures. LinkedIn’s intentions are very clear – it is a great platform for a …

Search engine optimisation (SEO) is an important aspect of Facebook campaigns and Facebook Business Page’s. It should especially be at the forefront when setting up your Facebook Business Page. Doing …

Do you have a hosting account with BlueHost and need to install WordPress, but have little to no technical knowledge? Not to worry. This guide will take you through some …

12 social media statistics for businesses infographic by Thinking Forwards. Which statistic do you find the most interesting on the infographic? Does your business use social media for lead generation? …

How important is social media to businesses infographic from econsultancy. I am surprised that only 66% of businesses in this study state that “Social media is integral to business strategy”. …

Infographic from Social Media Today. A very interesting point it raises is regarding celebrity followers - did you know that 34% of Lady Gaga’s 28,839,110 followers are fake?!?

LinkedIn has very recently launched its new follow button, which enables users to follow LinkedIn company pages with a single click. What’s more, you can also install the LinkedIn company …