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I am sure you have recently heard of the new social media platform that has sprung up, Pinterest. Its identity has come on leaps and bounds with over 11 million …

So your business has decided to voyage into the social media landscape in search of additional channels of delivery and custom. Great decision! Although the barriers to entry are low, …

Do you use LinkedIn to generate business leads? Although activities and functions may differ between different businesses and sectors, there are best practice guidelines that can help you on your …

The folks at LinkedIn have made some big changes to the LinkedIn company page platform, with a clear move to try and cater more to businesses using the social media …

I recently designed and implemented a social media campaign for a client that was heavily weighted towards LinkedIn Marketing. Throughout the project, I noticed many profiles that I came across …

I found it pretty difficult to use the Schedule Bulk Messages tool in Hootsuite when I first used this feature, so I thought I would provide this guide to explain …

Looking to improve your social media efforts? This list of social media tips and advice will help your business fulfill its potential within the social landscape. Remember To Listen Remember …

I see so many profiles across the social media domains that have huge followings and audiences, but when I have dug a little deeper and analysed the followings, I have …

Establishing the benefits of social media within your business is likely the first concern before thinking to undertake the implementation and execution of a sound marketing campaign. An important point to …

A challenging task for any business that actively campaigns within the online space, is integrating social media strategies to align with their specific and wider objectives. Many businesses do not …

I frequently notice some fundamental mistakes many businesses are making when introducing social media into their marketing models. The primary mistake I have witnessed is the lack of cohesion between …

I thought I would share a nice trick I recently learned on Hootsuite that allows you to monitor multiple streams, such as sent tweets, mentions and retweets of your username …

I have recently found myself wondering whether it is effective to use social media automation tools when carrying out different tasks and activities. Now, for some tasks this is almost a no …

Although contradictory in its title, this post does bring to light something I have recently been thinking about: ‘How private can you be on social networks?‘ I have a wide variety …

One of the greatest things about blogs are blog comments. Leaving comments on other blogs provides a range of benefits and allows relationships with other bloggers and readers to be established. …

I recently started a group on LinkedIn called Web Design and Marketing for Businesses in order to discuss how businesses can improve their online activities. The groups main objective is …

The death of Osama Bin Laden has been the biggest news this week to hit the internet and arguably, the world. Social media has played a significant role in how …

Over the past few years, Twitter has emerged as a leading medium for businesses to utilise social media. The acceptance of Twitter by individuals and businesses demonstrates its power, with …