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4 Simple Tips for a Better Email Signature [INFOGRAPHIC]
Emails are far from dead. In fact, they have always been a key component to businesses and marketers alike. And my guess is they always will be. The key promotional space most people do not harness properly lies at the bottom. The email signature.
Every time I see a plain “regards, name” at the end of a business email, I think to myself that a marketing message has been missed. Too often, I go to contact someone via another means and I can’t find any alternative contact details. So, in order to help you maximise the effectiveness of your email signature, here are four simple tips:
1. Include social media links
If you have social media profiles, then promote them in your signatures. I bet you link your Facebook page to your Google+ profile, right? Then why not link your Facebook and Google+ accounts to your emails? You should aim to incorporate and optimise all contact points in your marketing efforts.
2. Keep your email signature separate from your copy
Sounds too obvious. But there should be a visual difference between the body and the signature. Typically, this is done using “-” or something similar.
3. Don’t use images
This is a common mistake. Even worse is when the whole signature is a graphic. Most email clients (including Gmail, Hotmail and Yahoo) and ISPs will block images and consider them to be attachments. This means your wonderfully designed signature is basically useless, as it won’t even make it into your recipient’s inbox.
4. Include all contact details
Include ALL your contact details you don’t mind being contacted on. Missing out on an opportunity because you didn’t list your phone number, for instance, would be disastrous. You should at least include your name, phone number, email address (if you have more than one), website and social media links. There are probably many more details you might want to list, but these are the essentials.
Below is an interesting infographic that describes what the average email signature looks like. Enjoy!
Infographic by WriteThat.name
Additional reading:
- Email is dead… NOT!
- Three essential email marketing tips
- Email Marketing: All That Sizzles Is Not Spam [Infographic]
4 Reasons Why Your Digital Marketing Should Be Personal
Here’s a very simple idea. One that is easy to understand. Be human. But what does that mean for digital marketing? Here are four reasons why your digital marketing should be personal and not just about business.
Ditch the corporate talk in digital marketing
Never forget that your messages are being read by a real person, just like you. When you write newsletters or post to your social media accounts, keep that in mind. Make your readers laugh or cry. Be respectful of people’s time and tell them what they want and need to know. In other words, do all the things you’d appreciate in any offline 1-to-1 environment. This approach will make anything, whether it’s an email or a tweet, valuable to your users and ultimately improve your digital marketing metrics.
Be reachable in digital marketing
Find a simple and easy way for your audiences to give you feedback. If customers have a suggestion, make it easy for them to share their ideas. If you happen to put someone’s idea into practice, don’t forget to tell them you took their advice on board and made changes. You want to turn readers into loyalists, and loyalists into someone who would take a bullet for you.
Use digital marketing to tell your story
Your About Us page is one of the most visited pages on your web site and probably the most over-looked. Don’t neglect this opportunity to reflect on all the reasons people should connect with you and your business. Make sure you tell people who you are, what you can do for them and why it will help them. You should always look to reflect their needs, so if they have arrived from Twitter, for example, keep the content short and sweet.
Further the conversation in digital marketing
Know your goals. Determine why you want to have a public conversation with your followers and then identify the best platforms that can help you have that conversation. And be where your users are. A great Facebook Page won’t help you if you users are on Twitter. Too many businesses focus on too many platforms and spread themselves too thin - you have to pick the best that align with your objectives.
Have you been using a ‘corporate tongue’ to speak to your digital marketing audiences? How do you think you can adjust your approach to communication to enhance your conversations?
Additional reading:
- 3 ways to get personal with your customers
- Quality Content Marketing Means Making it Personal
- Digital Branding: Get Up Close and Personal
Top 30 Most Powerful Twitter Tips for Startups
Throughout my experiences in social media, I have gathered some useful insights which I believe could help businesses and startups avoid some common mistakes. I have compiled a list of Twitter tips and advice below that should make your Twitter experience more rewarding and help maximise your Twitter potential.
Top 30 Most Powerful Twitter Tips for Startups
1. Upload a clean profile picture - a standard egghead picture doesn’t cut the mustard.
2. Upload professional branding to showcase your startup visually.
3. Optimise your bio with keywords.
4. Add your website URL to your profile.
5. Optimise your account settings.
6. Remember that you don’t have to read every tweet.
7. Use #hashtags in both your profile and content.
8. Optimise your content to display fully within the Twitter character count.
9. Leave 20 characters or more space in each tweet to improve retweeting.
10. Add your own comments when sharing peoples content.
11. Interact with people directly and regularly.
12. Thank people for any interaction with you or your startup.
13. Create original content that is relevant to your audience.
14. Use automated software wisely.
15. Use management tools like hootsuite to manage your account efficiently.
16. Showcase the real identity behind your profile.
17. Tweet regularly at key times, not in batches.
18. Invite followers to your other social platforms.
19. Don’t be self-obsessed.
20. Use Twitter meme’s like #FF.
21. Ask people to share your content.
22. Vary your content between text, links, images and video.
23. Add sharing buttons, Twitter streams and follow buttons to all marketing efforts.
24. Invite people from off-Twitter to follow you on Twitter.
25. Continuously manage and optimise your audiences.
26. Use Twitter lists to build focused groups of followers.
27. If possible, have more than one Twitterer in your startup.
28. Never get stuck in an apology loop. Be helpful instead.
29. Listening always comes first, before talking.
30. Check your app permissions regularly to maintain security.
Is there anything else you have found that you would like to add? How are you using Twitter in your business or startup?
Additional reading:
- 10 Useful Twitter Search Tips and Tricks
- 5 Tips for Staying Safe on Twitter
- How To Build Strong Targeted Audiences In Social Media
- 25 Twitter Tips For Students, Parents, And Teachers
- Social Media Tips and Advice For Your Business
How to save time managing your social media campaigns
Learning how to save time and minimising work loads is a no-brainer for any business. When it comes to managing social media campaigns, using these tips can be beneficial in order to free up time for other activities and keep your business streamlined.
Save time by getting ahead of yourself
A common technique is to plan ahead and complete non-time sensitive work in batches. Every time you finish one task and start the next, you will have a period of downtime. By minimising the amount of time between switching tasks, you can reduce the overall campaign time significantly and improve the total quantity of work done.
Rather than spending time each week creating content to use for your online marketing, try and come up with non-time sensitive material you can use over the next month. Depending on what type of campaigns you are running or what type of product or service you are marketing, this can save huge amounts of time. Finding a batch of related images that you can post on Facebook or Twitter over the next month is unlikely to take much longer than finding the one image you can post now.
Save time by using a social media dashboard
Social media dashboards like Hootsuite and Tweetdeck allow you to monitor and manage numerous social media accounts all within one screen. Being able to visualise and control a number of different streams of information in one place will save time by not having to login to each account separately. Social media management tools like these also typically have additional functionality to the original social platforms. Hootsuite, for instance, can provide some good analytics features that Twitter itself does not offer users.
Save time by scheduling your updates
There are two huge advantages of being able to schedule your social media content. The first expands on my advice about planning ahead. Using a service that allows you to schedule updates for times when you are not online allows you to setup posts in batches and achieve continuity in your marketing efforts. This does not mean that that’s it. Hardly. But it does mean you can now spend the rest of your social media time on what counts - speaking to people and building relationships and networks.
The second big advantage is the ability to schedule posts to go out when they are likely to have the most impact. By posting things at different times of the day you can start to work out which times are the most effective for different types of content, for each platform. Hootsuite now even has an auto-scheduling tool which saves even more time than having to figure it out yourself.
Maximise each idea to save time
Making the most out of every idea can be hard, but knowing how to build and expand upon each idea is where you can really add value to your campaigns. If you are sponsoring a local event, you may think to post some pictures or videos on Facebook afterwards. This should not be the end of it. Building that one event out into a number of social media updates, blog posts and associated marketing activities is key. The following list provides some ideas:
Pre-event
- Announce you are going
- Announce you are sponsoring
- Share information about the event
- Ask who else is going
- Say where you are going to be and when you will be there
- Promote competitions (if any)
During event
- Post your arrival
- Highlight what is happening
- Post pictures
- Tell people who you have been talking with
- Share any videos
- Express your feelings about how the event is going
Post event
- Post an event summary
- Post remaining media
- Say your thank you’s
- Guest post for people you met at the event
- Follow up on new contacts by getting connected and introducing yourself
Save time by using blogging, social media and email marketing as one
Looking for ways in which one bit of content can be used across a number of different marketing channels can save time and reduce the overall workload. Competitions can be a great method of building a social media following, but they can also be used in a variety of other marketing channels. Using email and print marketing to promote competitions, while writing a blog post to announce the winner, couples your efforts to reduce time. This can ultimately extend to all areas of marketing. By using each marketing channel to support and complement the others, you can greatly increase the effectiveness of your marketing efforts.
Save time by following similar businesses
Following other businesses social media activities can be another great time saver. Provided they are not a competing company in the same location, using your competition as a resource can be rewarding, either for inspiration or even to share their posts directly. If they tweet a link to a good blog post or recent news article that their followers are likely to be interested in, chances are it may interest your followers to.
Remember, every business is different…
These are a few tactics you could use to save time running an effective social media campaign. One thing to keep in mind is that every business and every person is different, and there may be many other ways to improve aspects which are more relevant to you. If you find a really effective strategy that saves you a chunk of time managing social media, feel free to share your thoughts in the comments below.
How to launch Twitter ads for your business
Just over a month ago, Twitter ads launched which allow individual users and small businesses to access this paid advertising platform. Even though the tool is at its earliest stages with limited access to USA based users, I have outlined a step by step guide so that you can make take advantage of this new development.
The launch of these self-service type of Twitter ads offers small businesses the possibility to reach clients through both mobiles and tablets, instead of through the desktop PC. Twitter’s audience has now shifted by connecting mostly via smartphones.
Lots of businesses have been using Twitter effectively without using paid promotional means. Why would Twitter start making tweet advertising? Why wouldn’t businesses want to try to get a better reach when maximising the exposure of a new product launch?
Twitter ads are very easy to launch too. It is more complicated to define your strategy and to take the first step…
1. Define your goals
This is essential. If you don’t have a goal to work towards, do not get into the advertising game. Your next steps will depend on your initial goals.
Twitter ads can really help you achieve some of these goals; expanding your personal brand, building the foundations of your community and making it grow, extending your brand awareness or sharing the news about a certain product, event or offer.
Here you should define the duration of your promotional campaign, your target audience, the country or language and above all, the daily budget that you want to invest.
2. Decide on the type of advertising
Once you have defined your strategy, head to the Twitter ads page here or access it directly through the ‘Edit profile’ section. From this page, you can select one of the self-service advertising options for small businesses. On a more advanced level, you can also find the possibility to publish hashtags in a way that could even become a trending topic.
Your account will be shown in the section ‘Who to follow’. Twitter uses an algorithm for this that allows you to locate users with similar interests to your Twitter profile and ultimately who may be susceptible of becoming followers.
Remember that you will only pay for users that will happen to follow you.
These are tweets that you can plan to appear in users’ timelines that belong to a segment of your choosing and in any of the existing devices, i.e PC’s, mobiles, tablets.
Use this option wisely as users will see promoted tweets only once. A few examples of when using this option effectively could be when you want to advertise a certain product launch, new event or share a limited time offer.
3. Register to launch the Twitter ads
From that same page, use the ‘Ready to advertise on Twitter’ button. Now you can start to establish some relevant data like the country your Twitter account is established on.
4. Decide on your monthly budget
This allows Twitter to gauge the size of your business. Small businesses will have small budgets by default. For now, it may be wise to mention that you are a small business without the intention of investing too much by choosing the 0-5000 range.
5. Complete your details
Pretty self-explanatory. Add the relevant data requested by Twitter.
This is where you will discover if your account is ready to launch Twitter ads. Do not worry if this is not the case. Soon you will be able to see that option available to you and you can continue to the next steps…
6. Fill in the Twitter ads fields and create your target audience.
Twitter ads allow you to segment your target audiences by countries, interests, gender or device. If you have chosen to run promoted tweets, you will also be able to divide your audience by using keywords.
7. Select your daily budget and your bid
Remember to take into account that Twitter ads will never exceed this budget, though it is possible that it tries to not reach it. So be generous when setting your daily budget. You can always modify it once the campaign has launched and adapt Twitter ads to suit your needs.
The next step is to finalise your offer for each of the RT or followers. How much do you want to pay for each of them? Remember that your competition could be either bigger or smaller depending on the field where you want to invest. If you have very high competition in the country where you are launching your Twitter ads, the value of each of the clicks will be higher. This means that you will need to increase your bid offer in order to be competitive. You can also adjust these settings throughout the ongoing campaign.
8. Frequently measure your results
Since Twitter ads are essentially a pay-per-click system, you should periodically measure the metrics and check that the Click Rate is above 0.20% - anything above this value is considered to be well received. The higher this number, the better your results. So to get a better picture, if your Twitter ad campaign gets a 2% or 3% Click Rate, you can consider the campaign a huge success.
If you are not getting the desired results, you could try to increase your bid offer per click or modify the content of your tweets until you start seeing better results. The variables in Twitter ads are numerous and your measurement and analysis activities should seek to establish which variables need adjusting to create a more successful overall campaign. Twitter ads, like any other PPC platform, should be continuously managed to steadily build its performance and effectiveness. Better results means a better investment!
Do you now feel like launching a promoted tweet for your latest product? Have you given Twitter ads a go yet? Let me know about your experiences in the comments.
Are You Micromanaging Your Social Media Campaigns?
Does micromanaging your social media campaigns have a positive impact on their effectiveness? I’m sure you have read the literature on why micromanaging employees generally has a negative connotation. The excessive style is typically based on a lack of faith and trust in other people. As Robert Noyce, Founder of Intel puts it: “Get the barriers out of the way to let people do the things they do well.”
So, what are your thoughts when managing people is not involved? Do you think it is a good idea to micromanaging social media campaigns? Here are my thoughts…
Merriam-Webster’s Online Dictionary defines micromanagement as “manage especially with excessive control or attention on details”. This is not necessarily a bad thing when you have multiple clients, each of whom have multiple social media accounts. It is important to remain consistent with your communication for each companies voice. Monitoring each account with excessive attention to minor details might even prove to be opportunistic, spotting gaps or trends that others may have missed.
In fact, rather than taking general instructions on smaller tasks and then devoting time to handling larger concerns, monitoring and assessing every step of the social media campaign can actually demonstrate good value to your client.
Now, its not a style that suits a lot of people and managing social media campaigns can take a good chunk of time already. It might even prove detrimental when situations arise where micromanaging a campaign has a negative impact on its effectiveness. How about this for an example.
Your business integrates a social engagement strategy on Twitter, Facebook and Pinterest. A user, whom fits nicely into the target demographic of your ideal customer, shares your pin on both Facebook and Twitter. Micromanaging this particular engagement might mean you respond to the user on all three accounts separately, each time using a consistent voice and a similar call to action. This could actually freak the user out or make them perceive your business to be over-controlling, excessive or just going in too hard. Similarly, even without using a call to action and just being involved in a conversation with one person on multiple networks can mean the conversation gets confusing for the user.
Personally, I think being obsessive on minor details can work. And it can backfire. It depends a lot on your personality, your business, your product or service, and your social media strategies.
Are you micromanaging your social media campaigns? Please leave your thoughts in the comments box below.
Micromanaging - Additional Reading:
- Micromanaging Your Email Campaign
- How to Stop Micromanaging Your Team
- How to Avoid the Ugly Consequences of Micromanaging Social Media Employees
- 10 Things You Should Never Micromanage
LinkedIn Today Introduces Channels to Funnel News into Your Network
LinkedIn Today was launched over 2 years ago as a newspaper to summarise the daily business news. Channels is the most notable addition to LinkedIn Today since its inception, due to the fact that it will help pump even more content into LinkedIn’s network.
What does this mean to you? If you use LinkedIn on a regular basis, then you will probably find yourself spending more time than usual now. This is LinkedIn’s goal anyway…
Adding more content to homepage update streams will surely make finding and sharing content easier. It will also provide tailored content to your interests. The umbrella categories are designed to help members find more of the news they want to read in areas such as retail, social media and technology. As of now, there are only 20 categories in total, but more are getting added soon. Each category combines popular posts from news sources with those from selected influencers in the given topic.
In terms of marketing activities, I wouldn’t imagine an awful lot of adjustment would be needed. Taking a few minutes to select the channels that suit your interests, perhaps following a few new key influencers and Voilà, your content updates have been tailored to your interests.
Spokesperson Julie Inouye explained: “We believe Channels better represents the content and topical conversations professionals are discussing and sharing on LinkedIn, which go beyond specific industries.”
It has also been clarified that Channels does not yet feed into mobile streams, but this is something that LinkedIn is working on developing.
How do you think the new channels feature will affect your LinkedIn activity?
Find this useful? Try another article “Unlock Your Potential on LinkedIn – The World’s Largest Business Network“.
Content Marketing: 3 Essentials
Despite your attempts to engage website traffic by using well-known sales and marketing techniques, it’s all just not working. A lack of success is one of the challenges that a lot of business owners and entrepreneurs face. You can blame the economy. The competition. Even your website design. But there is a simple answer. So what is this answer? Content marketing…
But it takes more than just content marketing to create a successful and sustainable environment where you can generate traffic and convert leads. Let me explain.
Give your readers a cookie
The quickest way to train a puppy is to reward him with a cookie if it responds to a command. If it’s done often, it brings even better results. You start to built a strong and trusting relationship and you work together effectively. It wants to come back to you for more.
Your content marketing should not be much different from a delicious cookie. Good content makes your audience want more, see more, try more, taste more. It makes them want to feel encouraged, secured and engaging.
Consistency is key. When your audience knows that you provide valuable content, it won’t go straight to trash from their mailbox.
Position yourself for success
Become someone who is worth doing business with. Authority can go a long way but never be afraid to take on board what others have to say. Turn your business adventure into a friendship with relevant benefits and never oversell.
Building up long-term and trusting relationships is achievable with content marketing. You want to express your personality in a knowledgeable way, so that your audiences can tell you know your stuff. But at the same time they don’t want to read a lecture.
Sell smart
Any respected and experienced sales person will advise you that ruthless selling is not gong to bring you continued success. Remember that your audiences need to trust you, like you and need to know what you are selling. All this takes time and effort during content marketing. Only after showing your audiences that you are worth their time will they consider your product.
Use your content to show how you and your business have benefited others. Learn some proven persuasive techniques to convince your audiences that they indeed do need what you have to offer. However, keep the balance right. Focus first on developing trust and only when its the right time, consider the sale.
Want to keep reading? Try “How to Build Strong Targeted Audiences in Social Media” and let me know what you think!
Social Media in Primary Schools
Social media in the education sector has became popular and proved to be useful and successful. Students’ associations and Universities use social tools wisely to keep the community together, share experiences and achievements and for informational purposes. However, use of social media by primary schools still seems to be, in some cases, frowned upon.
There are a lot of good primary schools with Facebook pages out there, that do a good job and serve its purpose. On the other hand, a fraction is still resistant and sticks to traditional methods of communication, such as letters, phone calls and texts.
Nowadays, primary schools widely use interactive whiteboards in their classrooms. Teachers exchange their lessons plans and ideas all over the internet. Websites provide free worksheets and activities and teachers are friends with colleagues on Facebook and follow each other on Twitter. If these tools are so helpful and useful, why are some primary schools so afraid of keeping up with latest, easiest and most cost effective tool of communication? The most common excuse is e-safety.
The fact is that, on the Internet, everybody can be anybody. But the key lies in responsible use of the Internet and social media. Wise selection of your audiences, e-safety and responsibility education should be priority. There is nothing wrong with bringing communities together via social media. How much quicker it is to inform about the latest and emergency events by simply posting it on the social networking site, which everyone (from children to adults) use? How nice it is to see a picture of your children, all in smiles, who are enjoying themselves during their primary school activities.
And what about the children? They love it! Lets face it, if you are 9, you are likely to have your own Facebook page already. Kids are desperate to be friends with their teachers because it makes them feel special and closer. Children also like to know what is going on in primary schools. Of course, I would not recommend teachers becoming friends with pupils on private sites, but as a teacher (and with parental permission) I would love to post a winning score of my class’s football tournament. If I was a head, whose primary school was just awarded a good or an outstanding from Ofsted, sure I want the world to know that! I want parents to know that their children are in good hands and I may as well save some trees - instead of printing 500 letters, I can promote this with one mouse click.
If you or your primary school decides to use social media for educational and communication purposes, then this list should help:
- Inform parents and make sure to tell them that their input and opinion are welcome
- Have clear objectives as to why you are turning towards social media
- Make sure to have social media policies established in primary schools that involves parents, pupils and staff
- Provide children with lessons on social media policy and state consequences for inappropriate use
- Cover your back! Work closely with your SEN coordinator to ensure that there is never a mention or a picture of a pupil who is in care or whose parents/guardians do not wish to join in
- Use social media to the children’s advantage – every now and again post a competition for pupils (maths investigation or grammar competition for example). They love to compete and some extra homework never harmed anyone. Social media could also be used to encourage children to recommend books to each other.
- Enjoy a quick way to stop spreading gossip
As a teacher or primary school, if you decide to use social media then prepare yourself, staff, parents and pupils. This guide will be useful for further reading. I am sure you will start to see the benefits of these platforms in no time and you may be amazed how much closer it will bring your community together.
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This is a guest blog post, written by someone who wishes to remain anonymous.
Which Social Media Platforms are Best for Your Business?
Choosing which social media platforms are best for your business is usually the first step in creating successful campaigns. Instead of listing why each of the 7 biggest social media platforms (Facebook, Twitter, LinkedIn, YouTube, Instagram, Pinterest and Blogging) should be used for different types of businesses and for particular campaigns, I thought I’d work in reverse and cut straight to the chase. Below are a list of common business objectives with my recommendations for which platforms best suit those objectives.
Profitability
Along with cash flow, this is typically the most important factor to small business owners. If social media marketing won’t provide a return on investment, either directly or indirectly, then its not seen a profitable activity. Separating this objective into two business types: B2B and B2C, its easy to notice that each requires a different social media model altogether.
For B2B companies, LinkedIn is the standout social media platform of choice. The main justification lies with the makeup of the platform audience, being populated solely with professionals. You can market directly to decision makers on LinkedIn and connections typically use the platform for businesses purposes. Catching potential leads in the right frame of mind to consider business opportunities can regularly be achieved.
For B2C companies, Facebook is typically the most favored social media platform, mainly due to the amount of users it boasts (over 1 billion). Consumers who would consider buying your product or service need to be made aware it exists, and then nurtured before conversion.
Productivity
If social media campaigns would increase business productivity, then its an easy sell for businesses to get active in the online social atmosphere. An example is with publishing companies - they create content for a living so being active on platforms where their clients already exist is wise. Social media provides them various channels to demonstrate the quality of their services directly to their audiences.
The optimal social media platform for this business objective varies between each type of business. If productivity is a priority objective, then I would consider having a more comprehensive social presence and diversify across numerous platforms. Blogging provides a rounded platform to create and share content, which can also fulfill similar business activities at the same time.
Customer service
The typical social media platforms chosen by businesses with a focus on customer service is Twitter and Facebook. This is largely due to:
- the openness of the social media platforms - you don’t need to connect with people to get involved in conversations
- the instantaneous nature of messages
- the customer purpose of being on the social media platform - their there to talk
- the scope and reach
Customer engagement can be achieved by monitoring your Twitter and Facebook profiles, keywords related to your brand, and the platform as a whole.
Growth
With the numbers social media platforms boast, the success of growing a business can be realised reasonably quickly. Just look at some of the best viral videos for example…
Increasing brand awareness generally applies to the amount of eye-balls on your brand and how your brand is perceived. If it is recognised in a positive manner, people will talk about it and word will spread. The chosen social media platforms for growth would be a hybrid of any of the big 7, depending on your product or service. My favourite social media platform to achieve short-medium term growth is YouTube. The nature of audience behavior means watching a 5 minute video is favored over reading a 5 minute article. Video also has more weight than text in search rankings.
Competitive analysis
If a key business objective is to keep a close eye on competitors, then LinkedIn is typically the most useful social media platform. Monitoring LinkedIn company pages, employee activity, company groups, content distribution and business developments will provide good data to analyse and draw conclusions from.
Core values
Although this objective is commonly thrown around as a key business objective, most businesses will take a rise in profits over an increase in awareness for their cause.
To provide an example, if a waste business believes strongly about using renewable energy processes to deliver its services, then showcasing this core value within social media can bring attention to their green competencies. It might be more attractive to have a well received response in how you are conducting business, rather than attracting additional business. It might also mean that investment now in building a ‘green’ brand could ensure long-term sustainability.
The best social media platform for demonstrating your core values would typically be Facebook. Varying content from text, images, video, questions, polls and events allows a clear and distinct approach to your content marketing.
Social media platforms - further reading
Choosing which social media platforms would be best for your business should be dependent on what you’re trying to achieve. Hopefully, this has made you think a little deeper into the purpose of different social media platforms and how each one can help fulfill different business objectives. Here are a few related articles to help you decide which social media platforms are best for your business.
- Business objectives, planning and stakeholders
- 5 solid tips for making sure your social media and business objectives meet
- Using social media to support business objectives
