Having a blog is a popular content marketing tactic that is good for business. It usually accompanies business websites and provides an area for fresh content to be provided, from a personal viewpoint. Business blogging establishes your company, positively attracts traffic to your website, has considerable affects on your lead goals, and provides an extra channel for you to speak directly with your audiences.

Some Blogging Statistics:

• 77% of internet users read blogs
• 329 million people view a blog every month
• 61% of consumers made a purchase based on a blog recommendation
• Companies that blog get 55% more website visitors
• B2B companies with blogs generate 67% more leads per month on average than non-blogging firms