Guess what!? You, my friend, could become an online authority! How do I know this? Because I’m well on my way to becoming one myself and I believe in you!

But where do you start?

It’s simple – just Google your name.

Depending on how you feel about the search results will be a good indication on whether or not you have what it takes to become an authority online.

It needs to be important to you!

For me, it was discovering a website dedicated to the “cutest baby in the word” as the top result for my name. The only problem was, it wasn’t me, and with 90% of recruiters Googling candidates names prior to hiring, something needed to change.

This was the proverbial “first step” in my journey to become an online authority.

Now, let me clarify that my drive to grow my online presence wasn’t simply to seek revenge on a baby, but also to build credibility as a professional in my industry.

You see, nowadays everyone seems to be working in some facet of social media marketing. This has lead to a job market filled with ninjas, prodigies and gurus (some funny social media job titles here!). But there’s one thing that sets me apart from all of these self-proclaimed “experts” – my name.

Regardless of the industry you’re in, just remember that you are your name.

This is why establishing online authority is essential, aside from the wonderful opportunities that can come from doing so.

So, have I been successful? Yes. How do I know? Google me.

How have you built online authority?

Let me know in the comments below!