Marketing design considerations need to be made whenever you invest in marketing campaigns. There are six main aspects that you need to focus on at all times and if just …

Some social media manager blunders are “natural” - happening while operating with a lack of knowledge and understanding. Some happen even though a social media manager knows their doing it, …

Any business with an active online presence will benefit from using effective social media tactics. As more and more customers are using various social media platforms, you need to participate …

Many B2B social media tips are strictly time-based and have become obsolete quicker than some tech startups of recent times. The world of social media is constantly changing and it …

Have you clearly defined your marketing vision? It’s paramount that you have a crystal clear marketing vision. It goes without saying that if you don’t know where you want to …

Getting active in online communities is a good way of expanding your blog network. However, you need to expand through the right communities for your business or niche. This involves …

Although link building has acquired a bad name thanks to poor quality, spam-type postings; good quality, carefully positioned links can still be used to optimise a website to rank better …

If you’re using content marketing for your business or personal goals, then you will understand that it’s not easy to master and certainly not an overnight solution. The truth is, …

I’ll assume you have done your research and planning and created a content marketing plan. That’s a great first step, but now you need to stay focused on it. It’s …

Content marketing is one of the most effective means of reaching out and finding an audience most likely to purchase your products or services. However, there are certain marketing limitations …

There is little doubt that social media has played a large role in helping to shape businesses around the world. However, it takes more than just having a presence on …

There is little doubt that social media has had a powerful impact on how we do business. From large corporations all the way to entrepreneurs running their own websites, the …

Running a successful online business starts with your drive, passion and determination to succeed. While most people do possess these qualities, there are certain aspects that will separate those who …

For entrepreneurs and small business owners, learning to write marketing copy that generates new leads is vital to building a customer base. Effective marketing copy is arguably one of the …

The latest of the ‘big’ social media networks, Google Plus, is one of the most feature rich platforms available and a great asset to any business active in social media. …

You know that social media is important for your business. However, you need to make effective use for it. Social media sharing is one of the most important parts of …

You need to do more than just promote your business on social media. One of the most important things you will ever be involved in while networking online is social …

You might have read my articles on my first week of blogging (here), or my first 30 days of blogging (here) since relaunching this blog. Well, now it’s time to …