The most common question every business owner and marketer asks themselves regarding Facebook pages is: “How do we get more Facebook likes?” Although the total numbers are not as important …

A Social Media Manager will use the web differently to traditional marketing philosophies. Social Media is a trendy term to describe a new kind of mass media. It involves both …

Content should always be used as a strategic tool. Having an end-goal in mind before spending time and effort creating content for your business will ensure your path remains focused. …

LinkedIn has made it easier than ever to connect and collaborate with fellow professionals and industry figures. LinkedIn’s intentions are very clear – it is a great platform for a …

Search engine optimisation (SEO) is an important aspect of Facebook campaigns and should be at the forefront of page set up and design. It allows businesses to maximise their tactics …

Do you have a hosting account with BlueHost and need to install WordPress, but have little to no technical knowledge? Not to worry. This guide will take you through some …

LinkedIn has very recently launched its new follow button, which enables users to follow LinkedIn company pages with a single click. What’s more, you can also install the LinkedIn company …

I am sure you have recently heard of the new social media platform that has sprung up, Pinterest. Its identity has come on leaps and bounds with over 11 million …

So your business has decided to voyage into the social media landscape in search of additional channels of delivery and custom. Great decision! Although the barriers to entry are low, …

Do you use LinkedIn to generate business leads? Although activities and functions may differ between different businesses and sectors, there are best practice guidelines that can help you on your …

The folks at LinkedIn have made some big changes to the LinkedIn company page platform, with a clear move to try and cater more to businesses using the social media …

I recently designed and implemented a social media campaign for a client that was heavily weighted towards LinkedIn Marketing. Throughout the project, I noticed many profiles that I came across …

I found it pretty difficult to use the Schedule Bulk Messages tool in Hootsuite when I first used this feature, so I thought I would provide this guide to explain …

Looking to improve your social media efforts? This list of social media tips and advice will help your business fulfill its potential within the social landscape. Remember To Listen Remember …

I see so many profiles across the social media domains that have huge followings and audiences, but when I have dug a little deeper and analysed the followings, I have …

Establishing the benefits of social media within your business is likely the first concern before thinking to undertake the implementation and execution of a sound marketing campaign. An important point to …

A challenging task for any business that actively campaigns within the online space, is integrating social media strategies to align with their specific and wider objectives. Many businesses do not …

I frequently notice some fundamental mistakes many businesses are making when introducing social media into their marketing models. The primary mistake I have witnessed is the lack of cohesion between …