Does your business have a social media policy? When was the last time you considered your companies social media policies and procedures? If you don’t have a social media policy …

Ask any successful marketing consultant, adviser or strategist what you need when creating a digital marketing strategy and the answer will invariable include “a solid marketing plan”. Marketing plans shouldn’t …

Want to reach your customers online, but not sure where to begin? Are you already reaching prospects, but not converting any to sales? Understanding the basics of online marketing is …

If you have a business, chances are you use some form of social media to promote it. How do you know whether your social media efforts are working? If nothing …

Social media marketing can be a highly effective tool for facilitating marketing practices. But if you’re not keeping track of your analytics and conducting useful social media analysis on a …

Social advertising is everywhere. Social media platforms are perfect for showing ads because of the vast audiences they contain. Getting the word out about your business using social advertising is …

Do you aspire to create the perfect social media post? We all wish that we could unlock a magic formula that would enable us to create the perfect social media …

Every business uses a sales funnel. A sales funnel is the predetermined journey people are taken through before becoming your customer. It can also be referred to as a sales …

Social media analytics involves measuring, analysing and interpreting the interactions and associations between people, topics and ideas within social media domains. Social media analytics can be a powerful tool for …

Nowadays, pretty much every business and business professional is on LinkedIn. But are they generating LinkedIn referrals? It’s clear that there is enormous potential to be gained from using LinkedIn …

With over 645 million members, Twitter is one of the most popular social networks out there. But are you really maximising your Twitter marketing efforts? When used effectively, Twitter can …

The crowning piece of any content is the headline. It takes a matter of seconds for someone to read your headline. It is often placed in between a million other …

Customer service is a fundamental activity for businesses participating in social media. Any time a business comes in contact with someone in social media, then there is an opportunity to …

The shift to visual social media has been dramatic in recent years. Social networks based on visual content have sprung up “faster than you can say Indiana Jones” (Notting Hill, …

Social media crisis management practices are often enforced as a result of a breakdown in communication between a business and it’s audiences in a public environment. Crisis planning ensures that …

The state of social media will continually change, just like all popular technological advances throughout history. But what has the state of social media to small businesses looked like in …

What all the hype surrounding social media, the reality is that your social media campaigns are only as effective as the people managing them. That got me thinking - some …

The Social Marketing Infographic below represents two different angles some social marketing professionals tend to take with clients. The villain either doesn’t understand social marketing enough, or is trying to …