Research and planning is an essential phase of social media strategy development. Without having the appropriate knowledge available to leverage in making accurate and viable …

Social media branding is important in order to distinguish your accounts from the many millions of others and enable followers to instantly recognise and relate …

Social media strategy is crucial in order to design and execute successful social marketing campaigns. It establishes appropriate actions designed to meet your objectives, while …

Keeping our administrative work organised can be a continual challenge in this fast paced industry. It’s hard to focus and concentrate on what’s important when …

I’m going to explain exactly what I did within my first week to relaunch a blog and provide as many insights as possible on the …

It’s imperative that you have your freelance contract in place before taking on any new projects. Demonstrate to your clients that you are professional and …

A great social media manager is, as Ron Burgundy would say: “The balls”. It’s an undisputed fact that every business needs to be active in …

After you finish writing your blog post, your work has only just begun. It is foolish to think that, even though your article might contain …

If you’re setting up a blogging website, especially on somewhat of a budget, it will be cost-effective to buy a premade WordPress blogging theme and …

Website security is serious business. Knowing how to maximise your WordPress security can be the difference in losing your business or ruining your reputation. The …

Why perform any sort of data analysis if you’re not looking at the correct data, right? Google Analytics is the most commonly used data analysis …

Learning how to save time and minimising work loads is a no-brainer for any business. When it comes to managing social media campaigns, using these …

Just over a month ago, Twitter ads launched which allow individual users and small businesses to access this paid advertising platform. Even though the tool …

The most common question every business owner and marketer asks themselves regarding Facebook pages is: “How do we get more Facebook likes?” Although the total …