Google+ is making an impact on the social media universe and is now the second largest social network. It gives you access to influencers who might not notice you elsewhere and provides unique social features worth leveraging. Two examples include: The Communities feature, which allows groups to form around particular interests, and Hangouts, which enables group meetings, discussions, or demonstrations. Google+ allows for long conversations, meaning you’re able to build and develop meaningful relationships while marketing your business.

Some Google+ Statistics:

• Over 500 million Google+ accounts
• 359 million monthly active users
• 625,000 more people join every day
• Google’s +1 button is used 5 million times a day
• Websites using the +1 button increase page traffic by 350%