Instagram is an online photo-sharing and social networking service that enables businesses to take pictures, apply filters to transform the image into a memory, and share them on a variety of social networks. Using Instagram in your social media marketing efforts offers a behind the scenes look at your business, allows you to build a personality, encourages customer participation, and develops trust with your audiences.

Some Instagram Statistics:

• Over 100 million monthly active users
• There are over 40 million photo uploads every day
• There are 8,500 likes per second
• 1,000 comments are made per second
• 14% of Internet users between the ages of 30 and 49 use Instagram