Looking to improve your social media efforts?
This list of social media tips and advice will help your business fulfill its potential within the social landscape.
Remember To Listen
Remember that social media is a two-way form of communication and you must be prepared to listen to your followers and speak to them. Otherwise, you might as well just spam your account with advertising. Now how ‘social’ is that?
Engage With People
If you do not interact and take part in discussions with your audience, your profile will end up merely as a meaningless presence with little business value. Start engaging with your connections to strengthen your following and to develop valuable relationships.
Be Exclusive
Differentiating yourself from the crowd can provide a massive boost to your online presence. Providing exclusive content and resources can also attract relevant leads to your business.
Technological Advances
Facebook now allows users to leave comments on third-party websites using its API (posting to other profiles as your business page). Integrating your business blog with Facebook is a good idea as it brings in good traffic and highlights the participation levels of your Facebook followers.
Promotion
People love contests and who doesn’t want to receive a free gift? Promotional campaigns such as contests and giveaways are very helpful for a brand that wants to grow their audience quickly and for those people to be plugged-in to the brand for relevant updates.
Integration
Social media is not a replacement for traditional or existing marketing methods. Integrate your social media presence with the rest of your marketing communication efforts.
Use the opportunity to showcase your social profiles on your website, advertise it as part of your email signature, encourage customers to join in your campaigns and build an active community with your audience to share your messaging with their audiences.
Competition
Your competitors are also using social media to remain competitive. If you want to compete, be prepared to find areas to add value where they can’t. Be patient as perseverance pays in the social media world.
Keywords
Use well-researched keywords on your website posts and pages to rank in search engine results and increase your online visibility. Coupling your social media efforts with SEO will increase your exposure to those searching for your products or services.
Lists And Groups
The community aspect is a crucial part of all social networks. While Twitter uses lists, Facebook and LinkedIn use groups. It’s a great idea to use keyword searches to find networks to gain access to a bigger range and scope of people who might be interested in your products or services.
Advanced Searches
Most social media domains offer comprehensive search functionality. Use keywords, phrases, people, companies, groups, lists, contact details, industries etc to find relevant prospects. Actively locating leads and influencers will ensure you’re reaching out and making use of available platforms and technologies.
Social Media Tools
Use a variety of tools to assist in your social media efforts. Do not over do it, and automate all your activities. The main focus here is on using tools to free up time to commit to other activities and processes that contribute more value to your strategies and business.
Engagement and communication is why social media platforms exist – remember this!
