Is your business active on social media? Are you getting a return on investment from your social media marketing strategy? It’s very common nowadays that businesses are active on social …

Ask any successful marketing consultant, adviser or strategist what you need when creating a digital marketing strategy and the answer will invariable include “a solid marketing plan”. Marketing plans shouldn’t …

For those who are starting out with their own business, there are many things to learn along the way when it comes to effective marketing. All too often, many new …

Marketing design considerations need to be made whenever you invest in marketing campaigns. There are six main aspects that you need to focus on at all times and if just …

Have you clearly defined your marketing vision? It’s paramount that you have a crystal clear marketing vision. It goes without saying that if you don’t know where you want to …

You need to do more than just promote your business on social media. One of the most important things you will ever be involved in while networking online is social …

Do you use Pinterest to help market your business? Have you realised any business value from using Pinterest? To make Pinterest work as an effective tool for your business, consider …

Knowing how to identify potential marketing opportunities can be the difference between loyal long-term customers and more underwhelmed members of the general public. This might sound very generalised, but it …

Establishing the benefits of social media within your business is likely the first concern before thinking to undertake the implementation and execution of a sound marketing campaign. An important point to …

A challenging task for any business that actively campaigns within the online space, is integrating social media strategies to align with their specific and wider objectives. Many businesses do not …