Smaller businesses everywhere use Twitter to connect with existing and new customers. It’s an easy way to share, promote and drive word of mouth communication about your business. Twitter marketing can enable your business to connect with your target audience, get your messages out there and provides a sustainable medium to grow your business.

Some Twitter Statistics:

• 200 million active users
• 400 million average number of tweets sent per day
• 60% of Twitter users access their account via mobile
• 92% of engagement with a brand’s Tweets are link clicks
• Engagement rates for brands are 17% higher at weekends