Lots of companies are now using web videos to reach out to current and potential customers. They’re building more personal relationships with their client base and reaping the benefits of this creative indirect marketing strategy.

YouTube is perfect for small businesses - it is a cheap, fun, and effective way to market your business and offer you a lot of potential bang for your buck.

Some YouTube Statistics:

• More than 1 billion unique users each month
• Over 6 billion hours of video are watched each month — that’s almost an hour for every person on Earth
• 70% of traffic comes from outside the US
• Mobile makes up more than 25% of YouTube’s global watch time, more than 1 billion views a day
• YouTube is localized in 56 countries and across 61 languages