Hootsuite enables you to enhance your social media management by managing multiple networks and profiles within one dashboard.
I've been using Hootsuite for years now, both for personal use and for managing various campaigns for clients.
To quickly summarise, Hootsuite is a social media management tool that allows users to integrate all of their social profiles into one hub. It comes in both a free and paid version, making it suitable for both organisations and casual users.
It's a huge time saver when you are running multiple social media campaigns or when there are numerous contributors chipping in for a team effort.
The thing I love the most about Hootsuite is the Hootlet extension. It makes it incredibly quick and easy to share content to your social networks from anywhere on the web. Within a few seconds of finding an interesting article, it can be instantly shared with your audiences across all your networks.
What You Will Learn
- Understand how and why Hootsuite could be valuable to you
- How to set up and optimise the Hootsuite interface<
- How to set up searches for social listening activities
- How to create content calenders for your campaigns and schedule content
- How to use analytics to produce campaign reports
- How to get the most out of Hootsuite
Before writing this review, I took some time to reflect on all the different Hootsuite accounts and campaigns I have executed in the past. I've developed my opinions over years of usage. I have delivered many coaching sessions on how to use Hootsuite for businesses, along with producing various how-to style documentation. This should qualify me as having an in-depth and well-rounded view of how well it performs for different users.
First, here is my video tutorial...
Now, here's my additional overall thoughts on the best and worst bits of Hootsuite, along with some further resources for additional learning...
Hootsuite: The Best Bits
Simplicity - The average user will like HootSuite because it's web-based, so there's no need to download any software. It is also available for mobile devices, so you can send or edit scheduled tweets no matter where you are.
Depth of Features - Without cramming too much in and over-complicating things, Hootsuite provides nearly all of the features you would ever need to manage your social media campaigns.
Integration - Users can integrate most of the popular social media accounts. Other social platforms have been recently included as Apps, providing wider management scope.
Collaboration - Once an account has been upgraded to Hootsuite "Pro", it becomes possible to add extra users and create teams. Multiple contributors can then write and schedule content for the same account.
Hootsuite: The Worst Bits
Hootsuite-Wide Searches - The main thing that puts a small downer on Hootsuite for me personally is that you can't set up searches to cover all your profiles in one stream. If you could, then it would save me creating and monitoring many streams with the same searches set up for different social platforms.
Incorporation - Hootsuite is not entirely incorporated into the Twitter API, so it misses some of your interaction data. One of the annoying things I've noticed is that when someone retweets your message, it doesn't tell you who retweeted it. You have to log into Twitter to find out, unless someone manually quotes your tweet.
Incorporation (again)- In the same way as above, the retweet button in Hootsuite only allows you to quote and manually retweet a post, instead of using the native Twitter functionality of crediting another user's post to your timeline. See the point I'm trying to make here?
Responsiveness - I'm nitpicking here, but compared to other applications, Hootsuite is often the slowest at refreshing and alerting you when a new reply or interaction is sent your way. This is pretty minimal in comparison, but still worth making a small mention to.
Round-up and My Conclusion
If the Hootsuite team would refine a couple of the features I've listed in my "Worst Bits" section, then this would automatically upgrade to a 9/10 or 10/10 social media management tool. Don't get me wrong, it's not far away and you can tell a lot of attention has been paid to customer feedback already.
For both the general user and large organisation, Hootsuite hits all the right notes and can deliver 99.9% of what you need from it. And deliver it well.
For the seasoned marketer, or those willing to pay a chunk of money upfront rather than small monthly payments, then I would edge towards BuzzBundle. The account-wide search features and forum/blog marketing integration edges it for me. If these were not something I required, then I'd go with Hootsuite all day long.
I think Hootsuite is best suited for users and companies with multiple social media accounts which need regular updating and management. But don't just take my word for it though. Hootsuite has both a free option and a 30-day free trial for the paid version, so have a play with it and let me know what you think.
You can try the 30-day free trial of Hootsuite Pro here.