Is your business active on social media? Are you getting a return on investment from your social media marketing strategy? It’s very common nowadays that businesses are active on social …

Did you know that one of the easiest ways to increase business sales is to add guarantees to your products or services? It’s a simple and easy strategy to implement. …

Do you have a strategic marketing process in place? If you don’t think strategically about your marketing process, it’s likely that it won’t continue to meet customers needs and expectations …

Looking for some thought-provoking social marketing quotes to share across your social media profiles? If you can’t find the right social media-related quote in this article, then chances are you …

Is your website converting visitors into paying customers? If not, then you’re business is leaving money on the table. Website conversion should be your first marketing priority because it’s usually …

A little while back, Brandwatch conducted a Twitter Influencer study and decided to print some neat Top Trump cards of the 40 influencers included. Shortly after, Ruxandra from Brandwatch and …

Do you know what your most effective sales or marketing tactic is? If it was life or death that you had to find a new customer TODAY, then do you …

Are you looking to win more customers? Did you know that one of the easiest ways to win more customers is to improve on your existing conversion resources? If you …

Do you struggle to meet your own marketing deadlines? Are you getting caught up with taking a long time to perfect your preparation? The 7 out of 10 mindset allows …

Looking to develop a content marketing strategy for your business? If your business is already investing time and resources in leveraging content marketing to meet corporate goals and objectives, then …

Content marketing has become very popular in recent years as a strategy to establish awareness and interest for a business or brand. Blogging. Social media marketing. Webinars. White papers. eBooks. …

Every marketing professional, either firmly established or brand new to the industry, can benefit from revisiting their skill set and enhancing their capabilities. It like the old expression; if you’re …

We all need to be inspired and pushed to greater heights. Marketing can become stale and routine otherwise. With that in mind, with the help of Aresko Photography, I’ve put …

Does your business have a social media policy? When was the last time you considered your companies social media policies and procedures? If you don’t have a social media policy …

Is your boss adamant that social media is not worth the time and effort to the business? Does your company believe that social media does not warrant the investment? If …

Are you using social media marketing to help grow your business? Do you have any social media marketing tips that you’ve learned from your experiences of engaging with people in …

Sometimes, it’s ‘best practice’ in business to take a few moments to sit back and get inspired by some motivational business quotes. Business quotes that motivate are popular in social …

Twitter has become a popular tool for businesses seeking to grow their online presence and build upon their capabilities. While there are many Twitter business tips available on the internet, …

Whether you have an established blog or are planning to launch a new site in the near future, you will need to understand how to promote your blog in order …

Ask any successful marketing consultant, adviser or strategist what you need when creating a digital marketing strategy and the answer will invariable include “a solid marketing plan”. Marketing plans shouldn’t …

Joint venture marketing can be a very successful growth strategy for businesses. Partnering with other companies to form a join venture and take advantage of each others client base can …

Which social media platforms are you using to drive traffic to your website? Do you know how strong your presence is in each network performs at generating website visits? A …

Websites are now extremely easy to create, manage and maintain due to content management systems (CMS’s) like WordPress being available. These CMS’s are designed so that you can do quickly …

This article covers how I reached 140,753 pageviews within exactly 12 months since relaunching my website on November 17th, 2013. You can quickly recap on my strategies for the first …

For most businesses that invest in social media marketing, generating leads and increasing sales is their primary objective. Money spent on marketing is supposed to create value for the business, …

Too often, businesses think they can leverage social media by simply thinking about it as a bolt-on to existing marketing efforts or by outsourcing it entirely as a single activity. …

What’s your marketing philosophy? Is this a question that has ever crossed your mind? If you’re a marketer or business owner that prefers the concept of inbound marketing and earning …

Want to reach your customers online, but not sure where to begin? Are you already reaching prospects, but not converting any to sales? Understanding the basics of online marketing is …

Social media managers pride themselves on coming up with fresh ideas and interesting content. Likewise, business owners and entrepreneurs active in social media need to stay compelling and helpful. It’s …

If you have a business, chances are you use some form of social media to promote it. How do you know whether your social media efforts are working? If nothing …

Do you feel like you’re just plodding along with your social media campaigns? Are you trying to realise business growth using social media, but can’t seem to push forwards? Social …

If, after conducting social media analysis, you found that your marketing campaigns need improvement, then don’t just dwell on your finding - do something about it. If you regularly refine …

Social media marketing can be a highly effective tool for facilitating marketing practices. But if you’re not keeping track of your analytics and conducting useful social media analysis on a …

Engagement is an essential factor in gaining trust, influence and exposure. No one wants to talk to robots or react to business content when there is only automated messages to …

For years, online marketing coaching has had a positive impact on people’s personal and professional lives. Coaching provides positive educational learning experiences for those who wish to progress their individual …

Paid advertising has been a part of the traditional marketplace for many decades as one of the most effective means of reaching new customers. Banner ads and pay-per-click (PPC) marketing …

For those who are starting out with their own business, there are many things to learn along the way when it comes to effective marketing. All too often, many new …

Thanks to changes in Google algorithms in recent years, the approach that many entrepreneurs and small online business owners have taken in terms of reaching new customers has altered towards …

Everything in marketing should be tested in order to continually refine and improve the performance of the campaign components. One popular method is called AB testing - sometimes called split …

Online marketing is getting more and more difficult to establish the true value it brings to businesses. This is not due to the ability to measure performance - the emergence …

If you’re an inbound marketer, or you use social media to help promote your business, you’ve probably heard that engagement is essential. But why is engagement so important in modern …

If you don’t use social media to engage with people, then you haven’t understood the real value of social media marketing. It’s now all about building relationships. Social engagement creates …

Customer service ultimately defines what a customer thinks of your company. It includes how people interact with your company and employees, how they remember the whole purchasing process and how …

Social media can be the perfect medium for delivering effective customer service. But you have to know and understand what best practice is, as well as continually practice and develop …

No matter the size of your business, if you participate in marketing then you need to have various forms of marketing documentation in place. It doesn’t have to be complicated, …

Marketing design considerations need to be made whenever you invest in marketing campaigns. There are six main aspects that you need to focus on at all times and if just …

Some social media manager blunders are “natural” - happening while operating with a lack of knowledge and understanding. Some happen even though a social media manager knows their doing it, …

Any business with an active online presence will benefit from using effective social media tactics. As more and more customers are using various social media platforms, you need to participate …

Many B2B social media tips are strictly time-based and have become obsolete quicker than some tech startups of recent times. The world of social media is constantly changing and it …

Have you clearly defined your marketing vision? It’s paramount that you have a crystal clear marketing vision. It goes without saying that if you don’t know where you want to …

Getting active in online communities is a good way of expanding your blog network. However, you need to expand through the right communities for your business or niche. This involves …

Although link building has acquired a bad name thanks to poor quality, spam-type postings; good quality, carefully positioned links can still be used to optimise a website to rank better …

If you’re using content marketing for your business or personal goals, then you will understand that it’s not easy to master and certainly not an overnight solution. The truth is, …

I’ll assume you have done your research and planning and created a content marketing plan. That’s a great first step, but now you need to stay focused on it. It’s …

Content marketing is one of the most effective means of reaching out and finding an audience most likely to purchase your products or services. However, there are certain marketing limitations …

There is little doubt that social media has played a large role in helping to shape businesses around the world. However, it takes more than just having a presence on …

There is little doubt that social media has had a powerful impact on how we do business. From large corporations all the way to entrepreneurs running their own websites, the …

Running a successful online business starts with your drive, passion and determination to succeed. While most people do possess these qualities, there are certain aspects that will separate those who …

For entrepreneurs and small business owners, learning to write marketing copy that generates new leads is vital to building a customer base. Effective marketing copy is arguably one of the …

Social advertising is everywhere. Social media platforms are perfect for showing ads because of the vast audiences they contain. Getting the word out about your business using social advertising is …