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Do you aspire to create the perfect social media post?

We all wish that we could unlock a magic formula that would enable us to create the perfect social media posts. The truth is, it’s very very difficult.

It relies on capturing the moment and capturing your specific audience’s attention. The perfect social media post one day, or for one specific group of people, might not work when replicated again by someone else.

So how do you even start to understand what the perfect social media post looks like? Well, following best practice will set you down the right path. The rest is up to you…

Lets explore some best practice components of social media messaging.

The Perfect Social Media Post Is Platform Specific

Each message you post in social media should be tailored to the platform it’s published on.

Social etiquette can dictate the strength of a post. By not understanding how people react to messaging on one platform, the chances of it being well received would diminish.

The format of the content should change with each platforms specific features and functionality. A message on Twitter, for instance, is limited to 140 characters, whereas a Facebook post can go into much more detail.

A large number of other factors influence how a message should be conceived on each social media platform. The important thing to remember is that a post should be bespoke to the platform – don’t make the mistake of using the same message, format or layout for every platform.

The Anatomy Of A Perfect Social Media Post

There are some common components in perfect social media posts that make up the backbone of messaging across any platform. These elements include:

  • Rich media – images, video or sound
  • Call to actions – clear direction given
  • Compelling content – unique and relevant
  • Useful content – solving a problem
  • Encourage engagement – getting the reader involved

Optimum Timing For The Perfect Social Media Post

Timing is everything when trying to create the perfect social media post. Here is a list of the peak times to publish messages in social media, depending on the platform used.

  • Blog post: 11am
  • YouTube: 1pm – 3pm
  • Facebook: 1pm – 4pm
  • Twitter: 1pm – 3pm
  • Pinterest: 2pm – 4pm and 8pm – 1am
  • Google Plus: 9am – 11am
  • LinkedIn: 7am – 9am and 5pm – 6pm
  • Tumblr: 10pm

Infographic: How To Create A Perfect Social Media Post

Different guidelines for the perfect social media post are highlighted in the infographic below by MyCleverAgency. It outlines the best practice for the ideal posts for blogs, YouTube, Facebook, Twitter, Pinterest, Google+, Instagram, Vine, and Tumblr.

Over To You

You should now have a great idea of how to create the perfect social media post. All you need is some highly creative and compelling content to fill the best practice molds.

Can you think of any memorable social media posts you’ve seen recently?

Have you noticed any that caught your eye for the wrong reasons?

It would be great to hear your thoughts below.